2027 MLK Unity Parade · Downtown Houston
Sponsor the route.
Walk it with us.
Every stop along Downtown Houston's parade route is powered by people and organizations who chose to show up early. Pick where you march.
“Welcome to the 2027 MLK Unity Parade — join us on the route.”
Choose your stop on the route
7 tiers · one routeSTOP 01
Title Sponsor
Your name on the whole parade.
$50,000
- Exclusive naming rights (“presented by”)
- Premier logo placement on all signage & media
- Speaking opportunity at the reviewing stand
- Prime float or vehicle placement in the parade
- Full-page recognition in the printed program
STOP 02
Presenting Sponsor
Front and center on the route.
$25,000
- Premier logo placement on major signage
- Recognition from the stage by event emcees
- Reserved float or vehicle placement
- Half-page recognition in the printed program
STOP 03
Platinum Sponsor
“Let it be said that I was a drum major for justice.”
$15,000
- Logo placement on route-side banners
- Company name announced at the reviewing stand
- 8 VIP viewing passes
- Quarter-page recognition in the printed program
STOP 04
Gold Sponsor
Lead the whole parade.
$10,000
- Logo on the sponsor banner at the reviewing stand
- Listing in the printed program
- 4 VIP viewing passes
STOP 05
Silver Sponsor
Light the way for the ones behind you.
$5,000
- Name listed on the parade website
- Mention in the parade-day printed program
- 2 VIP viewing passes
STOP 06
Bronze Sponsor
Show up for the route.
$2,500
- Name listed on the parade website
- Digital sponsor badge for your socials
STOP 07
Patron
Every step counts.
$1,000
- Name listed on the parade website
- Digital sponsor badge for your socials
Community Supporter
Not a business? Give any amount and stand with the route — every dollar goes straight to parade production.
Standing Together
Three organizations. One parade.
John Whitmire
Mayor, City of Houston
Charles Stamps
Founder & CEO, MLK Grande Parade
Teresa Brewer
President, Black Heritage Society
2027 MLK Unity Parade · Downtown Houston
The Route
Date
January 18, 2027
Start Time
10:00 AM
Arrive early to secure a good spot
Mayor John Whitmire