High foot-traffic concentration along the 4.2-mile Downtown Houston street route.
Official website traffic, weekly community news vlogs, and streaming coverage.
High school bands, university drumlines, equestrian units, and community leaders.
Celebrating 48 continuous years of honoring Dr. Martin Luther King Jr.’s living legacy in Texas.
Zen Front Desk Studio Briefing • Meet Ava
Official Media BriefingZen Front Desk Studio & Community Story Rate Card
Each broadcast segment is anchored in-studio by Ava from the Zen Front Desk Studio, highlighting uplifting Houston civic achievements, community trailblazers, and official parade updates. Ava delivers on-camera verbal sponsor recognition with zero clutter and 100% commercial exclusivity on your featured story.
Single Story Full Takeover
Complete ownership of an individual positive Houston news story. Your brand opens the video, stays visible beside or directly beneath the player on mobile, and delivers the closing call-to-action.
- 15s Pre-Roll & Anchor Intro: In-studio verbal acknowledgment from Ava + commercial spot
- Companion Image Ad: Desktop sidebar & prime mobile placement under player
- 15s Post-Roll Video: Closing message + persistent interactive end-screen card
- Zero Competitors: 100% Share of Voice for that entire story & permanent archive
Monthly 4-Story Takeover
Sponsor four consecutive weekly community spotlights across Greater Houston. Establish high-frequency brand affinity with local civic and corporate leaders.
- 4 Complete Story Takeovers: All 3 slots on 4 separate weekly vlogs
- Index Header Badge: Featured sponsor banner on video archive library
- Social Media Tagging: Sponsor mentions on Facebook, IG & YouTube distribution
- Priority Production: Co-branding on upcoming parade band & leader profiles
A La Carte Story Placements
Select one individual ad slot to feature your business on an upcoming Houston news or parade vlog.
15s Pre-Roll & Ava Intro
- 100% video-start viewer capture
- 15-second opening slate or commercial spot
- On-camera verbal intro from Ava in studio
- Permanent video archive inclusion
Companion Image Ad
- Prime placement right below video on smartphones
- 300 × 250 or 300 × 100 high-res graphic
- Direct clickable link to your corporate URL
- Single exclusive image ad — zero page clutter
15s Post-Roll Video
- High emotional engagement after story finishes
- 15-second closing commercial message
- Interactive end-screen card with tap-to-call / URL
- Card stays on screen after video playback stops
Interactive Digital Placement Visualizer
Inspect how corporate sponsors are displayed across the official website, video broadcasts, and transit logistics hubs.
Select Placement Mockup to Preview
Switch between exclusive portal branding, broadcast opening slates, and transit directory displays.
Digital Placement Specifications
All creative elements are formatted and reviewed by our design team to ensure flawless execution across web and mobile.
Hero Brand Takeover
Prime upper-fold banner featured on the parade homepage and mobile experience.
- Standard 1200 × 300 desktop format
- Retina-ready high resolution graphic
- Direct link to corporate URL
15s Pre-Roll Video
15-second opening billboard prior to official live stream coverage or community news vlogs.
- 1920 × 1080 Full HD MP4 format
- Voiceover sponsor recognition
- Archived permanently on YouTube & portal
15s Post-Roll & End-Card
15-second closing commercial spot immediately following the story, ending on an interactive card.
- 1920 × 1080 Full HD MP4 format
- Clickable call-to-action button overlay
- Stays visible on player after video stops
Companion Image Ad
Single exclusive image ad on desktop sidebar, positioned directly under video on mobile.
- 300 × 250 or 300 × 100 banner
- Zero mobile clutter (1 sponsor per story)
- Direct tap-to-call or website link